Startups

Alumni

Future of Sport Lab alumni startups include:

Skill Shark

Black in Sport Business Inc

North York, ON
A new multimedia organization focused on creating business opportunities for black professionals in the sports business industry.
Learn more about Black in Sport Business Inc →
Skill Shark

Bold Helmets

Brampton, ON
Innovative safety certified multisport helmets.
Learn more about Bold Helmets →
Skill Shark

BookSeats.com

Toronto, ON
Simplifying the way fans travel. Allowing users to book custom packages that include any combination of flights, accommodations and/or tickets to events around the world.
Learn more about BookSeats.com →
Skill Shark

Classlete

Woodstock, ON
A membership platform helping high school athletes balance school, sports and their social life, while offering a unique way to share their stats, GPA and volunteer hours on social media through custom Classlete virtual or printed sports cards and posters.
Learn more about Classlete →
Skill Shark

DIBZ

London, ON
New technology to enhance the fan experience at event venues everywhere through text messaging.
Learn more about DIBZ →
Skill Shark

Drive Hockey Analytics

Vancouver, BC
Pro-level hockey player and puck tracking leveraging AI and wearable sensor technology for mainstream hockey.
Learn more about Drive Hockey Analytics →
Skill Shark

Eigen Fitness

Vancouver, BC
A new fitness platform redefining the future of personal fitness with sharing human trainer time with AI-powered wearables.
Learn more about Eigen Fitness →

Feidao

Montreal, PQ
A mobile e-commerce, ticketing and travel platform designed to help Chinese visitors make the most of their stay in Canada.
Skill Shark

Innerlogic

Bedford, NS
Intuitive software that helps sport organizations measure the state of their culture at all levels, ensuring sport environments are not only safe and supportive, but also high-performing and aligned.
Learn more about Innerlogic →
Skill Shark

Mission Control

St. Louis, MO
An esports platform where people can create and join recreational video game leagues with friends.
Learn more about Mission Control →
Performance Phenomics

PandoPartner

Toronto, ON
PandoPartner is a self-serve digital platform that provides turnkey sponsorship management support and analytics to organizations across sport, entertainment, culture, and cause.
Learn more about PandoPartner →
Performance Phenomics

Performance Phenomics

Toronto, ON
Delivering state-of-the-art brain imaging assessments that offer managers, coaches and athletes scientific insight into athletes’ performance potential and risk for injury.
Performance Phenomics

ProWire

Toronto, ON / New York, NY
Delivering in-venue, real-time audio channels streamed directly to a fan’s phone.
Learn more about ProWire →
Rival.ai

Rival.ai

Toronto, ON
An eSports company providing industry standard scouting reports for teams, trainers and the gaming community through artificial intelligence.
Learn more about Rival.ai →
Skill Shark

Scorched Ice

Calgary, AB
Connected skates platform technology.
Learn more about Scorched Ice →
Skill Shark

SharpStakes

Brampton, ON
An intuitive sports betting platform leveraging AI to help new sports wagerers land better odds.
Learn more about SharpStakes →
Skill Shark

SkillShark

Saskatoon, SK
An integrated coaching platform for athlete evaluations across multiple sports.
Learn more about SkillShark →

Spalk

New York, NY
A virtual sportscasting studio providing access to hundreds of different commentators on live broadcasts.
Learn more about Spalk →

SportsShare Technologies Inc.

Kelowna, BC
SportsShare is a multimedia technology company revolutionizing how sports knowledge is shared and accessed.
Learn more about SportsShare Technologies Inc. →

Stakes

New York, NY
A real-time predictive gaming platform to engage sports fans both in and out of venues.
Learn more about Stakes →

Strategy F Technologies

Gatineau, QC
Software revolutionizing motorsport and racing strategy analytics through the use of AI technology.
Learn more about Strategy F Technologies →

StreamLayer

Chicago, IL
An audience engagement platform for over-the-top (OTT) media services.
Learn more about StreamLayer →

The Gist

Toronto, ON
Providing sport news, experiences and community created by women, for women.
Learn more about The Gist →
Rival.ai

TheProgram.ai

Halifax, NS
A new vehicle for delivering sports and fitness content to youth in a fun and interesting way to keep them engaged in a healthy lifestyle and create a lifelong relationship with wellness.
Learn more about TheProgram.ai →
Rival.ai

tiptapSPORTS

Burlington, ON
An enhanced touchless payment experience that increases the fundraising potential of sport organizations and helps venues improve fan experience.
Learn more about tiptapSPORTS→
Rival.ai

Vic Park Analytics

Toronto, ON
Consulting startup identifying the next generation female sport consumer. Through the diversity of our team and our work, we are better identifying and amplifying the voice of the future of the sport industry.
Learn more about Vic Park Analytics →
Rival.ai

Wuxly

Mississauga, ON
Wuxly is smart tech and apparel focused on lifestyle and sports sectors.
Learn more about Wuxly →
Rival.ai

Zone7

Tel Aviv, Israel / Palo Alto, CA
A human performance platform that empowers and protects the health, potential and longevity of athletes through Artificial Intelligence.
Learn more about Zone7 →

About us

The Future of Sport Lab (FSL) is a new ecosystem anchored in sport innovation, created through the shared vision of Maple Leaf Sports & Entertainment Ltd. (MLSE) and Ryerson University; with links to sport industry research and insights, and sport business education (including the new MBA Specialization in Sport Business), housed in the Ted Rogers School of Management at Ryerson.

Operated under the direction of Dr. Cheri L. Bradish, Loretta Rogers Research Chair in Sport Marketing with the Ted Rogers School of Management at Ryerson University, the FSL will bring together students, faculty, entrepreneurs, mentors, industry partners and sport properties to shape the global future of sport.

With support from both organizations, the FSL will be at the forefront of sport innovation through: creative research and innovation partnerships, applied research and needs assessments to identify emerging opportunities and solve real world problems, support for startups including the potential opportunity to have MLSE pilot testing products/services, research forums to bring together experts to identify emerging trends and solve practical sector challenges, and the development of complementary sport business programming at both the MBA and undergraduate levels.

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