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Applications for Cohort 5 are Now Open.

The Future of Sport Lab (FSL) has officially opened applications for our Winter 2025 cohort. This is your chance to showcase your innovative startup, make an impact in the sports industry, and present your business to top industry leaders, investors, and mentors. Don't miss out on this opportunity to accelerate your business’ growth and become part of the future of sport. Applications are open now – apply today.

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Joining the next cohort at the Future Sport Lab offers startups an unparalleled opportunity to accelerate their growth and innovation in the sports industry. Over an 8-week program, startups will benefit from a blend of live and virtual sessions, tailored to help refine their business models, develop strategic partnerships, and scale their operations. Participants will receive hands-on support from seasoned mentors and a diverse group of advisors, including industry experts, investors, and Relay Ventures, offering invaluable guidance and connections. Additionally, startups will gain access to a network of bright, passionate students who will assist in various aspects of the business, contributing fresh insights and ideas. This immersive experience is designed to provide startups with the resources and expertise they need to take their companies to the next level.

The FSL Cohort 5 Programming will run through Winter/Spring, 2025.

For further information, please contact: futuresportlab@torontomu.ca

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About us

The Future of Sport Lab (FSL) is a new ecosystem anchored in sport innovation, created through the shared vision of Maple Leaf Sports & Entertainment Ltd. (MLSE) and Ryerson University; with links to sport industry research and insights, and sport business education (including the new MBA Specialization in Sport Business), housed in the Ted Rogers School of Management at Ryerson.

Operated under the direction of Dr. Cheri L. Bradish, Loretta Rogers Research Chair in Sport Marketing with the Ted Rogers School of Management at Ryerson University, the FSL will bring together students, faculty, entrepreneurs, mentors, industry partners and sport properties to shape the global future of sport.

With support from both organizations, the FSL will be at the forefront of sport innovation through: creative research and innovation partnerships, applied research and needs assessments to identify emerging opportunities and solve real world problems, support for startups including the potential opportunity to have MLSE pilot testing products/services, research forums to bring together experts to identify emerging trends and solve practical sector challenges, and the development of complementary sport business programming at both the MBA and undergraduate levels.