About us

The Future of Sport Lab (FSL) is a new ecosystem anchored in sport innovation, created through the shared vision of Maple Leaf Sports & Entertainment Ltd. (MLSE) and Ryerson University; with links to sport industry research and insights, and sport business education (including the new MBA Specialization in Sport Business), housed in the Ted Rogers School of Management at Ryerson.

Operated under the direction of Dr. Cheri L. Bradish, Loretta Rogers Research Chair in Sport Marketing with the Ted Rogers School of Management at Ryerson University, the FSL will bring together students, faculty, entrepreneurs, mentors, industry partners and sport properties to shape the global future of sport.

With support from both organizations, the FSL will be at the forefront of sport innovation through: creative research and innovation partnerships, applied research and needs assessments to identify emerging opportunities and solve real world problems, support for startups including the potential opportunity to have MLSE pilot testing products/services, research forums to bring together experts to identify emerging trends and solve practical sector challenges, and the development of complementary sport business programming at both the MBA and undergraduate levels.